Real Madrid cashed in on David Beckham to the tune of more than £300 million during David Beckham's four years at the club
0 Comments Published by urban on Sunday, July 8, 2007 at 2:20 AM.
Real Madrid cashed in on David Beckham to the tune of more than £300 million during David Beckham's four years at the club.
The former England captain, who is set to make his debut for new club Los Angeles Galaxy in Major League Soccer later this month, moved to Spain in a £25 million transfer from Manchester United in 2003.
Madrid reportedly sold one million shirts within the first six months of Beckham's arrival and the money continued to roll in over the course of his contract at the Bernabeu.
"In four years that Beckham played in Madrid we have generated more than €440 million (£298.2m) in marketing and commercial activities," said club marketing director Jose Sanchez.
"In that time, profits from merchandising increased by 137 per cent," he added.
LA Galaxy will hope for a similar windfall after signing the 32-year-old Beckham on a five-year contract which could be worth up to £128 million in salary and endorsements.
Labels: Beckam, David, England, hot news, La Galaxy, real madrid
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